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Is this JetBlue advertising campaign about Zombies!!??

June 13, 2013

This morning on the “F” train to Queens I saw this subway advertising for JetBlue.

The ads say (among other slogans):

“Air on the side of humanity.”

“Piloted by people, not policy.”

“Never take the “R” out of free”

jet blue zombie ad
jet blue i humanity zombie
jet blue humanity people zombie

The conspicuous “R” (the main character in “Warm Bodies” referenced this week on “Jeopardy!” and to be released DVD this Friday!) and the mention of “humanity” in relation to air and in terms of having sides, and “people” as pilots (not robots?) and policy (looks like police) — and in other Jet Blue news, “Passengers, JetBlue settle suit over pilot rampage“:

yelled about terrorism and Sept. 11 during a flight in March 2012 … not guilty by reason of insanity on a charge of interfering with a flight crew. An expert said he had a psychotic disorder caused by a lack of sleep

The many multicolored “i” symbols personify travelers boarding a plane; a bunch of zombies boarding a plane? The letter “i” as in the personal pronoun, and source of ego-functions? But it should be capitalized – lots of sleep deprived little castrated ego’s trying to board a plane…?

This ad campaign is about zombies, right?


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