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World War Z “could make more money with a flop than he could with a hit”

June 6, 2013

“World War Z” is getting tons of press for being an overblown budget, for censorship in China and for the likelihood of being nowhere near as good as the book (what few movies are?).

Meanwhile recall the author of the book is Max Brooks, who is Mel Brooks son. And Max is certainly very familiar with the plot of “The Producers” and recall Mel told a story about Max wearing a Nazi uniform to a dinner party as a child. And “Max” is a character’s name in “The Producers”!

SO you have to wonder, is it possible that this Brad Pitt movie is designed to flop? Perhaps a similar theory regarding Sylvester Stalone’s “Bullet to the Head”.

Is it possible that the plot of the 1968 movie is an ongoing Hollywood business practice?

MAX BIALYSTOCK: You were saying that under the right circumstances, a producer could make more money with a flop than he could with a hit.

And to quote another Mel Brooks classic, “Spaceballs“:

Yogurt: Merchandising, merchandising, where the real money from the movie is made. Spaceballs-the T-shirt, Spaceballs-the Coloring Book, Spaceballs-the Lunch box, Spaceballs-the Breakfast Cereal, Spaceballs-the Flame Thrower.

And also the cross-promotions – like with Muse song “Isolated System” which has a new music video featuring WWZ clips, but the original video is better; running from generic digitization effects (which is already a better version of the modern zombie):

Remember, Zombies, it’s a business ($5 billion!)

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From → money, nazi

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