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Regional SuperBowl Advertising

January 17, 2013

AdAge: “Zombie Fighters to Make Most of Super Bowl’s Local Ad Battleground” by Brian Sternberg – covered in Examiner: “Zombies take a bite out of Super Bowl ad costs” by Bruce Goldman:

Instead of buying a national Super Bowl ad that costs

3.8 million for 30 seconds … Time Warner Cable is trying something different – an end run with zombies … Time Warner’s buying air time in local commercial breaks on CBS affiliates in 44 markets to promote shows their cable system carries.

Local television markets are zombie fodder for mega-cable networks as they battle like football teams to dominate field coverage. The battles between national media conglomerates have perhaps decimated local broadcasting. Globalism spreads zombie ideas across markets somewhat similar to issues of invasive species.

See more ZombieLaw: football or advertising

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